The Research On Emergency Communication Of Hunan Rural Broadcast

In recent years, public emergencies such as snow disaster in 2008, Southern drought in 2010, floods in 2011, caused the rural areas of Hunan Province serious losses. In a major emergency disposal, broadcast has played an irreplaceable role in the timely release information to the general public,convey decree,guide the public opinion, and assist disaster relief. Emergency broadcast as an important part of the emergency response system of our country, has been included in the national “Twelfth Five-year Plan”, the plan required our country basically completed covering a wide range, sensitive response of the rural emergency broadcast system,in the "Twelfth Five-year Plan" period.This paper mainly studies the emergency communication of Hunan Rural Broadcast, using case analysis method and content analysis method, Combined with the practice in Hunan Broadcasting System and field survey, analysis the overall situation of Hunan rural emergency broadcast.First of all, based on the theory of emergency and crisis communication, the broadcast communication in emergencies is analyzed. This paper analysis the present situation of Hunan rural emergency broadcast from the three aspects:The emergency broadcast rural status, status and operation mode, and analyzes the characteristics and functions of Hunan rural emergency broadcast.Secondly, based on the full investigation and sorting out the data, in the form of case analysis to explore the wide application of emergency broadcasting in Hunan rural areas. This paper selected several typical examples of the emergency report of Hunan traffic radio in recent years, analysis the communication strategy of the emergency broadcast. The broadcast media launched the emergency plan promptly,emergency response, linked the government to release the authoritative information,implemented the news planning strategy, launched special news to win the miracle of love and through the convergent communication to achieve the best effect. This article through the concrete case of Hunan rural emergency broadcast to analysis the way of broadcast emergency report, including early warning and disaster relief report combination, all-weather non-stop rolling coverage, regular reports and calling flexible processing etc. These reflect the emergency broadcasting in rural areas play an important role in informing the information to villagers timely and reducing the loss and other aspects.Based on the analysis of the collected data and cases, the thinking and research,Hunan rural broadcast also has some deficiencies in the emergency communication process. The idea behind the early warning and disaster prevention report, the early-warning system of broadcast is lagged,the lack of effective coverage of the rural broadcast And the cultivation of the public crisis consciousness is not enough.These have affected the further development of rural emergency broadcast. In this regard, the paper puts forward suggestions for improvement from four aspects :Establish concepts of the emergency report normalization, improve emergency plans of the broadcast media, strengthen the construction of the project of “Communication with every village” in the rural area and improve the quality of professional personnel emergency broadcast. In order to further enhance the tension of emergency communication of Hunan rural radio, and to provide reference for the development of rural emergency broadcast in other provinces and cities.