| As the cultural and creative industry chain matures in China,its development in universities has gradually formed a system.This article aims to extract Lanzhou University’s outstanding campus culture,historical and human elements and design on this basis.Starting from the discussion of the background,significance and purpose of the research,this article analyzes the status quo of campus cultural and creative products and the humanities research of Lanzhou University.By analyzing the outstanding cultural and creative products of specific cases,which can be divided as a kind of cultural and creative products,then establish the ideas and principles of design campus cultural and creative product design.In design practice,the article first delineates the range of product costs,materials,types and other directions by counting the relationship between product prices and sales in excellent domestic campus cultural and creative shops.Secondly,conduct a questionnaire survey of the target audience.The content of the questionnaire mainly focuses on the characteristics of campus cultural and creative products,price ranges and impressions of the advantages and disadvantages of existing campus cultural and creative products,and analyzes the keywords as a design reference.The article also analyzes the internal and external advantages and disadvantages of Lanzhou University’s cultural and creative products in combination with the SWOT analysis method and determines the design principles in this series of analysis and research.Ultimately,through the analysis and research of current data,the article extracts the historical and cultural elements of the campus and conducts illustration design,from illustration extension design to atmosphere creation design.By studying the historical and human factors of Lanzhou University,this article studies cultural and creative products that meet market needs and designs campus cultural and creative products that meet both the campus brand tone and market needs,and make a small contribution to the promotion of Lanzhou University culture and the promotion of campus and urban culture. |
