Research On The Design Evaluation System Of Huxiang Cultural Creative Product Based On Situation System

Huxiang culture is an important branch of Chinese culture.It has profound historical accumulation and distinctive features.Design development of creative product combined with Huxiang culture is of practical significance to create design personality,enhance product's additional value and promote Huxiang culture's inheritance and development.Jones proposed:design should be composed of analysis,synthesis and evaluation.Therefore,design evaluation is an indispensable component for Huxiang cultural creative product's design development.However,there is almost no systematic research on the design evaluation of Huxiang cultural creative product at present.This research is based on the subproject--"expert evaluation system study of cultural product and tourism service experience" which comes from national science and technology support program.It takes Huxiang culture creative product' systematic design evaluation as the core and trys to construct Huxiang cultural creative product's design evaluation system through researching Huxiang cultural creative product design evaluation system's construction method and process.Huxiang cultural creative product design evaluation system based on evaluation index system as the core,including index weights,evaluation mechanism,product quality grading rules.Finally,applying the design evaluation system to Huxiang creative products' rapid and basic design evaluation in a large scale to fill existing research gap and better test,improve,select Huxiang cultural creative products.Main innovations in theory and practice are:First,in theoretical research stage,on one hand,study literatures about cultural creative product's definition and design development to define its connotation and classification,attribute and characteristic from industrial design and cultural creative industry angles.On the other hand,based on the situation study from psychology and product design field,combined with product system design to propose product situation system,and bring in situation system thinking,study product design and evaluation based on situation system.Integrate regional traditional culture situation and modern life situation to construct cultural creative product situation system on the basis of product situation system and cultural creative product's duality feature.Finally,establish Huxiang cultural creative product situation system spatial model,analyze and conform the model in longitudinal,transverse,cross directions to obtain design evaluation index system's construction context which is based on Huxiang culture content and hardware product carrier.This provides a starting point and theoretical basis for the theoretical evaluation indicators' construction.Second,in the design evaluation system' construction,with evaluation index system\building as the core,proposing the construction method and process of qualitative analysis,quantitative research and practical verification combined.Finally,establish Huxiang cultural creative product design evaluation system.In qualitative theoretical analysis,analyze culture design translation and product design system based on construction context obtained in the first stage to defining evaluation indicators' distribution direction.Then build theoretical evaluation indicators by literature research and expert focus groups.In quantitative research,revise theoretical indicators through expert questionnaire and factor analysis to determine final evaluation index system,indices' weight,evaluation scoring mechanism and product quality grading rules.Finally,through evaluation for 16 random selected Huxiang cultural creative products in market to verify the rationality of evaluation system and its construction method and process.Third,on the evaluation system' application,establish Huxiang cultural creative product expert evaluation system platform,analyze its role and main target users,and study its function modules.Finally,design the system' task process,interface prototype and visual effect.Huxiang cultural creative product design evaluation system research based on situation system provides new idea for cultural creative product's design evaluation and design research.The design evaluation system provides reference standards for Huxiang cultural creative product' quality identification and direction for product design.The expert evaluation system platform will be helpful to Huxiang cultural creative product's rapid basic evaluation in large scale,enhance Huxiang cultural creative product's overall quality from design,evaluation and production aspects,and reduce design development time,cost and customer satisfaction,market risk.