Research On The Design Of Cultural And Creative Products Of Huxiang Red Culture

In recent years,with the rise of red culture,more and more people have turned their attention to red culture,opening up a vast space for the development of red culture.Red culture is an advanced culture with Chinese characteristics created by Chinese communists,advanced elements and the masses of the people during the period of China's new democratic revolution.It contains rich revolutionary spirit and profound historical and cultural connotations.Hunan red culture is in the practice of a certain foundation,class foundation,main body construction,fundamental theory origin and theory instruction directly under the mechanism of generation,is MAO zedong,liu shaoqi,peng dehuai proletarian revolutionaries represented by the Chinese communists with hunan advanced molecular and the people in the pursuit of national promotion,country rich and strong powerful process and form of co-creation" advanced culture,has significant local features.It is the most important and dazzling part of China's red culture hall,and is the "treasure of the town pavilion".Hunan is a big province of red tourism resources,with a long history of red culture and rich red cultural resources.Through to dig deeper into the red culture connotation,combined with the fast pace of modern life and culture of the most popular tendency of creative product,and based on satisfy the aesthetic needs of different consumer groups in the product design and development,to a certain extent,to preach god can help to shape the soul and to spread its excellent hunan red revolution spirit,in the broad masses of the people have the effect of bacon,casting the soul.Based on the design of hunan red cultural and creative products,this paper is divided into five parts:The first part: the research background,research purpose and significance,related theoretical research at home and abroad,research content and methods of huxiang red cultural and creative products are described.The second part: from the definition of hunan red culture,spiritual characteristics,characteristics and the definition of hunan red cultural products,characteristics and other aspects of theoretical analysis and summary.The third part: the design elements,product types and design status of red cultural and creative products in representative regions of China are analyzed by analogy with the red cultural and creative products in hunan.The fourth part: combined with representative design cases,this part makes an aesthetic analysis of huxiang red cultural and creative products from two aspects: form composition and revolutionary spirit interpretation.The fifth part: through the research on the design positioning of huxiang red culture in cultural and creative products and the application of red cultural elements,explore the present stage of huxiang red cultural and creative products design form,through the existing huxiang red cultural and creative products in-depth research,find the problems or shortcomings in the current stage of design.Conclusion: put forward some Suggestions and prospects for the improvement of huxiang red cultural and creative products.