Huxiang Culture Creative Products Design Based On Prototype Driven

With the acceleration of globalization,the market competition is becoming more and more fierce,the rapid development of production and reproduction has become an effective means of economic times,but this induced a lot of problems such as cultural and creative products lack of cultural connotations,serious homogenization,low quality and so on,which have maken the consumer buying inclination decline and seriously affected the inheritance and spread of culture,so the lack of targeted research and creative design is one of the main causes of this phenomenon.In addition,Huxiang culture is a regional cultural representative with a distinctive regional diversity in China,facing such a rich cultural heritage,how to inherit its essence and reinterpret it is a problem which needs to be solved instantly by culture creativity designers.In order to create cultural and creative products with Chinese characteristics,ethnic connotations and distinctive features of Hunan Province,new breakthroughs must be sought to inject new blood into the more turbulent fields of literature and art.Therefore,this paper studies the prototype theory,aiming to provide new ideas and methods for the design of cultural and creative products.Yi Jun proposed a new creative mechanism--the "prototype driven",which is based on the psychology of prototype theory,he stressed that the prototype which is a highly generalized and representative cultural representation,that can driven design creation by "prototype enlightenment" and "prototype matching".This paper is based on the creative prototype theory,and the dissertation expands prototype concepts in the field of culture creative product design,working on further research on the creative mechanism of "prototype drive",then a specific process model of prototype driven culture creative product is proposed,and the practicability and effectiveness of which has been verified by the design practice for the Huxiang culture.This paper is divided into five chapters:the first chapter puts forward the existing problems in the design of cultural creative products,and makes a clear selection of these questions,and then discusses the research significance,content,methods and framework of this research;the second chapter analyzes Huxiang culture and looks for the connection between it and the present design;the third chapter studies and discusses the related prototype theory,the research contents and methods of product design prototype are studied systematically and then explains the forms and characteristics of cultural and creative products and creative prototype,prototype-driven creative-specific drive model;the fourth chapter studies the process model of prototyping culture and creative product development and design,including the three parts of prototype data acquisition and selection,product creative design and rapid development and manufacture;the fifth chapter is the design practice based on the regional culture of Hunan,and analyzes the process model of prototype-driven creativity.