Exploration On The Construction Of The Commercial Space Environment In Experience Economic Times

As the socio-economic shift from service economy to experience economy,consumer behavior and value creation began to change.Consumers gradually produce diversified,personalized needs,no longer agree with the standardization of large-scale products and services.Experience-based consumption model gradually emerged on the stage of history,and closely cooperated with commercial real estate.Experiential business pay more attention to consumer participation,experience and feelings,is a business form that has a high quality requirements on the space environment,which is different from the traditional commercial retail-based form of business combinations.In recent years,experiential business has blossomed everywhere.In order to attract more consumer groups,and to obtain the greatest commercial interests,business planners are committed to creating characteristics of the commercial space environment,so as to evoke the consumer’s emotional identity,and to bring consumers pleasure.Therefore,this article focused on the commercial space environment in experience economic times as the main research subject.Through the analysis of representative cases from both traditional business model and experiential business model,this article pointed out the differences between the two models and commercial space environment characteristics,as well as the analysis and summary of development characteristics of experiential commercial space environment in three aspects including the function,activity,and environment.And the five commercial space environment creation strategy for"commercialization,aesthetics,integration,innovation,service" were further refined.Finally,through the project example,the characteristics of commercial space environment characteristics and creation strategy were used and tested.