| There is no doubt that China has entered the period of experience economy.Experience economy is the fourth major economic growth stage of mankind later output economy,commodity economy,and service economy.It has fundamentally changed people’s production methods and lifestyles,and the value of experience.Keep being dug out.It has become a trend for public art to intervene in commercial space.The change in public consumption concepts makes public art a means of invigorating commercial spaces,alleviating consumers’ fatigue of pure material consumption,and satisfying consumers’ spiritual pleasure needs have become the top priority of both the goal.In recent years,public art in commercial spaces has gradually enriched expression forms and creative themes,which not only satisfies the role of highlighting the cultural connotation and spirit of the city,but also promotes the transformation and upgrading of commercial spaces and stimulates consumption.At the same time,commercial spaces are also public art.Provides a display platform.The "public" nature of art is not only embodied in the public’s participation in the art planning,theme,and form of the commercial space,but also refers to the mutual linkage,resonance,and coordination between art and the public,environment and society.However,with the advent of the experience economy,some problems have arisen in the involvement of public art in commercial spaces.On the one hand,the functional layout of commercial spaces is homogenized,the value of experience is not paid attention to by operators,and the impact of Internet outlets on offline businesses has increased;On the other hand,when planning for public art intervention,the works are different from the good and the bad.They are highly differentiated and incompatible with the surrounding environment.They have not given full play to their real advantages.Commercial spaces have not been able to feed back public art.No real experience.This thesis is mainly divided into four parts.The first part is the first chapter,which mainly discusses the research background of the subject,sorts out the research purpose and significance,makes the concept definition,and proposes methods.The second part is the second chapter,which mainly discusses the types,existing problems and future development trends of commercial spaces under the experience economy.The third part is the third and fourth chapters.It is the core part of this paper.It mainly discusses the excellent cases of public art intervention in commercial space at home and abroad through field research and data collection,and analyzes the presentation of public art intervention in commercial space.Method,connection and application value,and give corresponding design principles and strategies.The fourth part is the fifth chapter,which is also the end of this thesis.Through the above research analysis and design strategy,the public art intervention in Guangzhou commercial space design practice was completed in Guangzhou R&F Central Trade Port,and it was displayed in the form of work creation.Finally,the shortcomings of the thesis are summarized. |
