Research On The Interior Space Of Shopping Mall From The Perspective Of Experience Economy

As an important part of physical commerce,the internal space of shopping malls has been meeting the different needs of consumers for shopping,leisure,entertainment and social interaction.In the past ten years,with the rapid development of the experience economy and the rapid expansion of urban construction,the development of my country shopping malls has begun to enter an “explosive” growth stage.A large number of new shopping malls have entered the market,injecting fresh vitality into the business,This has further intensified the phenomenon of “homogenization” and“quantification of storage”.In this context,how to adapt to the development of the times and create a more comfortable space experience environment for consumers has become an important topic in the research of the interior space of shopping centers.This article is mainly guided by the theory of experience economy,from the perspective of consumers,to carry out the design research on the interior space of the shopping center.According to the shopping mall different commercial positioning,operation mode and regional development status,the thesis selects Qingdao Rock City,Sunac Mao,and Mixc as representative cases for field investigation and research,and summarizes the advantages of the interior space design of the three shopping malls.Disadvantages.Secondly,combine the questionnaire survey to analyze the consumer’s spatial experience and experience,and obtain the consumer satisfaction evaluation of the internal spatial experience of the three shopping malls.Then,based on the results of the field survey and the statistical analysis of the questionnaire data,summarize the results Consumers’ requirements for the design of the interior space of the shopping center;finally,a targeted optimization design strategy for the interior space of the shopping center is proposed,and the design strategy is applied to the renovation design of the Rock City project to verify the feasibility of the strategy.Through the research of this article,I hope to provide a new idea for the design of the interior space of the shopping center,design an environment that meets the needs of the mass shopping experience,and provide certain guidance for the interior space design of the shopping center in the future.