Research On Display Design Of Commercial Public Space Based On Film And Television Experience

The IP theme exhibition held in the commercial public space has become a popular trend of the development of the commercial shopping center.The IP theme exhibition of the commercial shopping center can not only bring considerable passenger flow and direct income to the shopping center,but also make more and more commercial shopping centers "become famous" with its charming cultural attraction and artistic appeal,and become a trend place of local or city Bid.The so-called IP,namely intellectual property,is the intellectual property.The IP in this paper refers to the creative content with certain influence and creative spirit of intellectual property,such as well-known films,animation,literary works,etc.,which is based on the imagination and creativity of thinking.There are many kinds of IP,including animation,literature,film,music,pop culture,etc.the design of IP theme exhibition in commercial public space based on an IP or an image in the IP can not only attract a large number of IP followers,but also create a business atmosphere,become an important drainage point of the commercial shopping center,and promote the direct and indirect profits of the commercial shopping center.In the film,the theme is a kind of thought or a kind of culture.Before the film is shot,the film director will make clear the theme of the film.Under the guidance of the theme,the film is shot.The theme runs through the whole film.This is very similar to the structure of the commercial public space IP theme exhibition,which is based on a theme to carry out a comprehensive planning and extend outward with a theme point,In the end,it will appeal to the good experience of the audience to form a strong artistic charm,realize a win-win situation between business and art,and even an excellent IP theme exhibition can form a back feeding for the original IP and expand the influence of the original IP.Therefore,this paper will analyze the current design situation of IP theme exhibition in the commercial public space,find some relevant characteristics between film and television experience and IP theme exhibition in the commercial public space,and build the experience experience experience of IP theme exhibition through the film and television experience form,so as to solve the existing problems in the current IP theme exhibition in the commercial public space and bring innovation to the IP theme exhibition Design method,from a newperspective to study the IP theme display design,in order to find a new breakthrough point of design.