Research On The Wansheng Ceramic Development Strategy

Wansheng Ceramics Co., Ltd is a produce, scientific research, sales, as one of the export-oriented private enterprises, the company spirit of "science and technology as the forerunner, the talent as fundamental, the quality as survival, the credibility as development" strategy, introducted kinds of professional and technical personnel training, continuous research and develop of new products, products are exported to Europe and the United States market, products’ quality get favorable comments from customer. However, Wansheng Ceramics development strategy is facing new challenges, so the future development strategy of the enterprise is very important..Firstly, through the strategic management theory of Wansheng Ceramics Research on the development strategy, PEST analysis and SWOT analysis method are described in brief, moreover,Wansheng ceramics external and internal environment is analysed and evaluated, analysis of enterprise resources and ability and the core force analysis,then use the SWOT and blue Ocean Strategy Analysis of company development strategic mode and strategic choice, and conclused that Wansheng ceramics should strengthen the brand and ceramic culture combine strategy, technology innovation strategy, marketing strategy, talent strategy to have more competitiveness and development prospects in the future market competition. Finally, according to the internal and external environment evaluation and strategy selection, the development strategy of Wansheng ceramic company implementation strategy, development strategy of surety Company to implement.Wansheng ceramic company is a typical small and medium-sized private of Dehua ceramic enterprises, its growth process has many similarities with the enterprises in the same industry. Therefore, in the current strategy to explore the development of all enterprises in the process, this paper also can help Dehua ceramic enterprises to find effective development strategy in the new market environment, to provide reference to a certain extent.