The Strategic Planning And Implementation Research Of Tianjin GN Company

Corporate strategy is the enterprise development strategy, is the enterprise developmentand long-term sex, overall, basic issues of strategy. Strategic management of enterprises fromthe overall and long-term view of enterprises in the competitive environment, major issues ofsurvival, development and success, is a modern enterprise leader’s main functions, is at thecore position in the modern enterprise management, is one of the key factors to determine thesuccess or failure of the enterprise business.In this paper, the Tianjin Company GN as an example, using the enterprise strategicmanagement theories and tools, development strategy in line with their actual design for thecompany, proposed the guarantee measures for promoting the smooth implementation of thestrategy. This paper first introduces the history and current management research object--Tianjin GN company, through the relevant introduction points out as soon as possible for thecompany to develop a can maintain their own competitive advantage, the importance ofenterprise development strategy and can meet the requirements of stakeholders. Then, thispaper gives a brief review of the general theory of corporate strategy and strategicmanagement, using the above-mentioned theories and tools, focusing on the managementstatus of management of Tianjin Company GN, analysis of the company’s facing external andinternal development environment. On this basis, this paper designs the strategic plan for thedevelopment of Tianjin Company of GN, put forward the overall train of thought, theadjustment of business structure and principles and the new business arrangement of companydevelopment; finally, put forward the strategic implementation safeguard measures in nineaspects from the business plan of action, strengthen the comprehensive budget management,speed up technological innovation, the implementation of talent strong business strategy,improve the internal control process.