Financial Strategy Formulation And Implementation Of Times Watch Co.,Ltd.under MG Environment From 2015 To 2017

Management Game(abbreviated as MG)is a course that is jointly set up by Carnegie University and Northeastern University.TIMES Company,whose main business is watch production,is a multinational company operating under the MG environment.On the basis of a mature theory of strategic management framework,this paper is aimed to launch a more systematic study about the financial strategy of Times Company from 2015 to 2017.This paper contains sixth chapters.The first chapter elaborates the research background and its significance as well as research ideas and the main content,research methods and so on.The second chapter outlines the financial strategy management theory,including the connotation and characteristics of strategic management as well as its function,level and process,which lay theoretical foundation for this research.The next chapter makes a careful analysis of the internal and external environment of Times Company from 2015 to 2017.According to the analysis,this paper draws the corresponding SWOT matrix and points out the strengths,weaknesses,opportunities and threats of Times Company.Based on the environmental analysis resulting from the SWOT matrix,in the forth chapter,this paper selects the steady expansion-type strategy as the financial strategy for the next three years for Times Company after clearing the financial strategic target.Besides,this paper also helps to make the specific strategic choice for investment financing and dividend distribution activities.The fifth chapter demonstrates the implement of financial strategy from 2015 to 2017 of Times Company,how to control the implement of financial strategy,and the assessment of financial strategy.The last chapter is the conclusion and prospect of this paper.