Study On Power Marketing Strategy Of Bai Yin Power Supply Company

In March 15, 2015, the CPC Central Committee and the State Council jointly issued the "opinions" on the further deepening of the power system, to start a new round of reform of electric power system. The new electricity reform program highlights is the largest social capital to release power distribution business, it can be seen that under the design of the framework of the reform, the power supply enterprise will be in a more incentive competition in the market. In this context, in order to survive and improve business efficiency, we should focus on from the internal potential, improve the management level, especially to improve the marketing level.The paper analyzes the present situation of electric power marketing BaiYin Power Supply Company and the existing problems. Baiyin power supply company, under the unified leadership of the province, building marketing agencies and their system. At present, the problems existing in the electric power marketing of Baiyin power supply company mainly lack of scientific and complete marketing system, the lack of overall planning and innovation, the lack of high-quality marketing team, lack of a solid material foundation. These problems are mainly caused by the following reasons: power marketing itself has the complexity and particularity of the market, the management concept is relatively backward, lack of promotion of power demand side management.The paper analyzes the segmentation and selection of BaiYin Power Supply Company of electric power marketing environment and market. In order to develop appropriate marketing strategies, we must make the marketing environment analysis. Marketing environment refers to the objective factors of various kinds of external power supply and demand effects related to marketing activities, Baiyin power supply company. The current marketing environment,regardless of the macro environment and micro environment, the Baiyin power supply company are the pros and cons, but overall advantages outweigh the disadvantages, Baiyin power supply company to make full use of the beneficial effect, as far as possible to eliminate the adverse effects; due to the power of the public goods attribute and Baiyin power supply company must be in within the jurisdiction of all markets do a good job of marketing, but in different markets to targeted.The paper works out the marketing strategy of Baiyin power supply company. Baiyin power supply company’s marketing strategy should be formulated from the product, price, channel,promotion four aspects. The product strategy including the implementation of business window"customer reception day system, consciously enhance the quality of service strategy of power products. Price strategy includes two part pricing strategy, strategy of tou, the power factor adjustment of electricity price strategy, reliability pricing strategy. The channel strategies include the active implementation of alternative energy strategy, the implementation of new measures of tariff recovery. The promotion strategy includes the application of power demand side management to expand the market, strengthen the advertising promotion.The paper studies the measures to ensure the implementation of the marketing strategy of Baiyin power supply company. This including the importance of signed the contract for supply and use of electricity "normative role, through the rational allocation of econometric specification of metrological supervision and administration, strengthen the professional quality of staff culture, strengthen public relations work.