Study On District Electric Power Marketing Strategy For JinChang Power Supply Company

With unceasingly reforms development of market economy in our Country, the electric power business once taking as Monopoly profession was advanced into market current, to establish and perfect the electric power market system. Under the macroscopic background, the electric power market study, market holds, establishment and program in the strategy of the electric power marketing have already become the key of the electric power business.JinChang Power Supply Company Subordinates to GanSu electric power business enterprise, there have being high dependence of JinChuan Company with sell electric quantity. there exists and includes history factors of many house persons manage in supply power district, how from constructs of the thermoelectricity item, and how to expand an electric power market actively, seizes the market share, cultivates new growth spots, establish a reasonable marketing counter plan and the marketing means with special features that is the foundation of survives with the development.This article mainly take the JinChang Company District of power market as a research object, which explains the purpose in brief in the electric power marketing, owing to the JinChang Company situation ,and the problem in the electric power marketing, shall subdivide the electric power marketing , carry on SWOT analysis , and then certain target of the electric power market , in order to be detailed and thorough, in the analysis foundation , the marketing countermeasure shall be proposed.