Research On Development Strategy Of Baiyin Electric Power Supply Company

In 2013, the state explicitly proposed to deepen the system reform of electric power system reform, releasing the system bonus through reform. The implementation of the reform of electric power, power transmission and distribution is sure to separate, in accordance with the foreign reform experience, no matter what kind of mode, will make the cost of grid structure and profit more transparent, it will greatly reduce the possibility to obtain excess returns of power grid enterprise, therefore, it is necessary to make new planning for development strategy of Baiyin power supply company.Baiyin electric power supply company is located in Baiyin city in Gansu Province, belongs to the state power grid of Gansu province power company’s main branch. According to the principles of strategic planning, the paper analyzes the company’s internal and external environment, continuously political system reform and the rule of law will create more and better conditions for the development of the company, the construction of Lan-Bai metropolis circle will provide strong external economic environment for the company, the development of rich mineral and agricultural resources also cannot do without power support, the electric power system reform will enhance the bargaining power of customers and suppliers. In the development of macro economy slowdown, electricity demand growth will slow, but the power supply will be conducive to the development direction of power supply company. Strategic resources of Baiyin power supply company is the main power grid resources, ability is powerful transmission, substation, distribution capabilities, the core competence of the corporation is a professional and efficient transmission, substation and distribution capacity and the corresponding management, service ability.Baiyin electric power supply company’s advantages include multi-level, systematic, in-depth layout, the transmission capacity of safe, efficient, complete system of substation capacity, a full range of city village, peasants and distribution capacity, power supply service ability and the area of natural monopoly. Disadvantages include parts of the grid lines aging outdated facilities, power supply station in town and township management is relatively backward, rural talent team is not strong, weak levels of electric power marketing, service quality and style is not high, the company’s overall management performance is low. Development opportunities facing the future include:unified planning Lan-Bai metropolis circle, the area is rich in mineral resources, the industrialization development of energy, the national political system reform release system of bonus and "rule of law" to optimize the operation environment. The threats include:the State prohibits the power company by industry (mixed management), the development of macro economy slowdown, electricity demand growth slowed, The supplier and the customer will gradually improve the ability for their own interests.Based on the analysis of the company’s internal and external environment and advantages, disadvantages, opportunities and threats and the company’s mission and vision, The author thinks that the development strategy should be steady growth strategy.The paper studies the implementation measures of the strategy, which mainly include:a variety of channels to raise funds to promote leading grid upgrade, promote power supply station in town and township construction of standardization and professional management, strengthen the building of rural power training compound talents echelon, the construction of the "big marketing" system to enhance the marketing ability, to the "electric power police" mode the construction of grid quality service, construction of cooperative management system in order to improve the whole performance.The paper studies the security and control measures to implement the development strategy: pay attention to the key role of the leadership of the company, actively pay attention to the change of business environment, timely evaluation of the implementation of the strategy.