Research On Electric Power Marketing Strategy Of Miyun Power Supply Company

With the deepening of the reform of the power marketing, a higher level of demand is put forward, therefore,conducting power marketing gradually becomes the key task in the power supply enterprises. In the market economy, under the guidance of power marketing work,as the power supply enterprise's core business, all other productions and operation activities should be actively working for electric power marketing services, while the electric power marketing performance quality also has become an key index of power supply enterprise.This article describes the power supply enterprise facing the global environment problem and under the background of new problems, and then points out that it should do the electric power marketing effectively.Then the power marketing theory is introduced according to four parts:the theory of market segmentation, product and service theory, price theory and promotion theory. Also the detailed analysis of SWOT model is described carefully, and the SWOT model contains strengths, weaknesses, opportunities and threats, at last the flow of SWOT model is introduced, combined with the actual situation of miyun power supply company.Based on the theory of grey forecasting method, combining with the history data of power supply of miyun,the miyun power supply company development trend is described, at last with the ultimate power demand analysis result, the proposed miyun power supply company power marketing strategy is proposed.