Business Strategy Analysis Of The Railway Business Enterprise

Applying the enterprise strategy management model and the related theories, this p aper aims to make research of business strategy, mainly using the railway business enter prise, A company, as the research object.In recent years, by the influence of the accelerating global economic integration, do mestic capacity structure adjustment and some macroeconomic factors, the business of c ompany A, including oil, coal, steel and many goods trade has quite bad operating perfo rmance. It means the company’s business situation is becoming more and more serious. In addition to the macroeconomic factors mentioned above, there are series of problems within the company, such as the poor ability to adapt to changing market conditions, the not exactly strategic positioning, and the lack of long-term enterprise development strat egy. Applying the enterprise strategic management model and the related theories, in or der to improve the current predicament of railway business enterprise, A company, this paper puts forward the overall development strategy for the company.Paper consists of five chapters. The first chapter introduces the research backgroun d, significance and some basic information. The second chapter mainly illustrates the th eoretical basis of making business strategy for company A. The third chapter states the background information of company A, analyzes the internal situation, and macroecono mic environment and industry competition environment thorough the method of PEST a nalysis and porter five analysis. The fourth part, using the SWOT analysis model, it poi nts out the alternative strategy combination of enterprise development. Moreover, throu gh the value chain analysis, it makes the key links in the internal and external create val ue clear. Combined with enterprise’s strategic target, this paper proposes the long-term d evelopment strategy of company A. The fifth chapter is conclusion and prospect to sum marize the main contribution and the research deficiency.The research ideas and methods of this paper have reference value not only to the o peration and development of company A, but also to the domestic industry trading com pany when making business strategies.