Research On Business Strategy Of China Railway Materials & Supplies Commercial Corporation

The socialist market economy, the deepening of reform and opening-up, as well as the railway system reform inspired by the vitality of the materials for the railway business development and growth provided a good opportunity. After the link with the Ministry of Railways to enter new markets and new environment, China Railway Materials Corporation If you want to effectively address the changes in management may face problems in the real market-based competition and development, it must face its analysis With the external environment as well as the company's own advantages and disadvantages, research and development of the company in line with the actual situation of strategic planning. This article is from this understanding, combined with corporate strategic management theory, the China Railway Corporation supplies business strategy to conduct a comprehensive analysis of the issue, proposed by the company for the future development of practical business strategy planning and implementation of the proposed measures.In this paper, to integrate theory with practice, followed by the outside and, from shallow to deep study of the way. At the same time, the use of comparative analysis, statistical analysis, the value chain analysis, PEST analysis, SWOT analysis as well as the Porter "five forces" model of competition and so on; adhere to the qualitative and quantitative analysis, analysis of local and global analysis . First of all, this article on the basis of the theory of corporate strategy and methods are reviewed. Immediately after that, the company introduced the profile settings from the organizational structure, business status quo, business competitiveness in areas such as the company's internal analysis of the environment; from the macro-environment, trade in goods competitive environment, the competitive environment of the logistics industry as well as the main business of market demand In such areas as the company's external environment is analyzed. In the above study based on the combination of strategic environmental matrix SWOT analysis of the China Railway Corporation to operate the strategic positioning of goods, strategic objectives, business strategy, as well as the implementation of the proposed options.This article holds that China Railway Construction materials should be the core competitive strategy, limited-related diversification strategy, as well as the export-oriented strategy of the Group strategy, business strategy and implementation of the measures are as follows: First, we grow in size and strength to do the main industry for a long time, and the other is Steadily push forward reform and restructuring of enterprises and the third is to achieve an effective management system innovation, Fourth, to enhance the comprehensive management level, is active in five internationalization of the business, is a six-strong logistics and industry to enhance the level of technological innovation, is to strengthen the seven personnel and Enterprise culture. In this paper come to the China Railway Materials Corporation, the business strategy planning and implementation of the recommendations in the full light of the actual situation on the basis proposed, with some creative, targeted and maneuverability.