Research On Measurement And Selection Strategy Of Business Models Of Railway Station Multi-Business Company

With global competition intensifying, the competition among enterprises is no longer on products and technologies, but is on the business model. Successful business models can bring more competitive advantage and profits to enterprises. Though commercial development of China's railway passenger station has made great achievements, there are many issues, including low customer satisfaction, and poor profits. Impropriety business model is one of the factors. In this thesis, I analysis and classify business models of China railway passenger stations multi-business company with business models theory, then establish a sound and reasonable evaluation indicators. Based on the evaluation result of different types of business models, I propose selection and improvement strategy for passenger station multi-business company.In this thesis, our research motivation and significance are introduced. Then I introduce the research about business model at home and abroad, and put forward the main research contents of this article. Theoretical studies on business model are introduced, such as definition, elements, classification, assessment studies and relationships of business model and strategic management. Then the thesis analysis elements of business model of China's railway passenger station multi-business company, and propose criteria for the classification and classify them into four types. After that, a balanced scorecard evaluation system of railway passenger station multi-business company business models is built. And then four types of business models are evaluated with fuzzy comprehensive evaluation method. In the end of this thesis,I propose the selection and improvement strategy for passenger station commerce, based on the results of the evaluation and the characteristics of the railway station.