Research On The Development Strategy Of Chuangyi Group

Abstrct:Through ten-year development and hard work, Chuangyi Company has completed the primitive accumulation of capital and the choice of core business. Its automobile aftermarket, financing service, Real estate development sector has a good industry foundation. The enterprise is facing a critical period of development of transformation and stepping into cultivation important stages of viability.In recent years, the rapid development of automobile industry and the promotion of automobile consumption policies of China bring about the automobile aftermarket, which presents more and more types of developing modes. Auto industry has wide prospect; Financial reform pilots are speeding up process, non-governmental finance gradually standardized, become transparent and scientific; new urbanization makes the group good operations in infrastructure, affordable housing, entrepreneurial industry base construction.Under this circumstance, Chuangyi Company begins to consider changing the developing model and improving core competence. This requires a collective to develop a leading, innovative, practical type of overall development strategy, in order to improve the understanding and unify thought, have a clear enterprise development direction and the strategic target; At the same time, at the second stage, the enterprise has greater improvement in the respects, such as the strategic positioning, business combination, business model. Under the new situation, in order to solve the problem of combining the business of the day and building the business model under the existing resources, Chuangyi has to design innovative business strategy to support the enterprises to achieve its goals.Based on the laws and characteristics of firm growth, the systematic analysis of enterprise development, enterprise development environment, internal resources, core competence, this thesis plan the company’s overall development strategy, refine the company’s core philosophy, and under the guidance of the company’s overall strategy, design a group of each business unit strategy. The company’s business objectives, development pace, control system are discussed in this paper. Further more, this paper has been clear about the company’s business objectives in different stages of development and positioning, the evolution of current business and future business, each business unit strategy, control system, the strategic implementation safeguard measures, etc.