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Research On The Business Strategy Of Lantian Photoelectric Technology Limited Company

Posted on:2014-01-22Degree:MasterType:Thesis
Country:ChinaCandidate:L ShenFull Text:PDF
GTID:2249330395994114Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Enter since twenty-first Century, global warming is becoming more and moreserious, the earth’s temperature caused the polar ice to melt, the sea level rise, coastalcountries and regions will disappear in the next few decades, plants and animals willalso face the threat. The fundamental reason is the human resources development andthe use of excessive, do not know how to protect the resources, to avoid the waste ofresources. Now to our earth, the future of mankind, people all over the world start touse the wisdom of mankind and rational utilization of resources. For some non-renewable resources, we can only think of ways to use, such as the use of electricity,we can only save, so, LED lighting industry emerge as the times require.Along with the "Twelfth Five-Plan" put forward, the energy-saving emissionreduction industry into the protect and support of national policy. Along with the needto protect and market of national policy, the adorable gives birth to manymanufacturers, the competition between enterprises has never interrupted. Blue skyphotoelectric technology limited company is the domestic manufacturing LEDlighting products of private enterprises. It is the core competitiveness of otherenterprises not beyond, there are also the same as other business strategies on thevulnerability. In this paper, through the operation of the blue sky photoelectrictechnology limited company strategy research, find out the existing in the dailymanagement of enterprises, to help enterprises to find the countermeasures to solvethe problem to improve the situation.Blue sky photoelectric technology limited company is the domesticmanufacturing LED lighting products of private enterprises. It is a OEM smallworkshops in the early days, after years of struggle, enterprises become the domesticindustry in the upper reaches of the excellent enterprises.LED is the English acronymfor light emitting diode, led the way it is directly transform electricity into light, than the ordinary energy-saving lamp has high efficiency, long service life, no toxic andharmful substances like mercury discharge, zero pollution to environment. Theapplication of LED technology in the lamp, car headlights, LCD flat screen TV,mobile phone background display, traffic lights, large electronic advertising screenetc..Blue sky photoelectric science and Technology Co Ltd is the lighting industry inthe process of LED. LED lighting into the outdoor street lighting, landscape lighting,lighting for indoor use. Blue sky photoelectric science and Technology Co Ltd hascertain achievements in indoor lighting and street lighting.Although the company hasits unique core competitiveness, but there are also the same as other businessstrategies on the vulnerability. In this paper, through the operation of the blue skyphotoelectric technology limited company strategy research, find out the existing inthe daily management of enterprises, to help enterprises to find the countermeasuresto solve the problem to improve the situation.In this paper, through the operation ofthe blue sky photoelectric technology limited company strategy research, find out theexisting in the daily management of enterprises, to help enterprises to find thecountermeasures to solve the problem to improve the situation. This paper uses themacro analysis methods of the company’s environment analysis, analysis of internaland external factors of strategic tools and strategic management theory of enterpriseapplication, there is a real objective analysis of the company. Know all theinformation of the company. This paper mainly through the analysis of operatingconditions on the blue sky Photoelectric Technology Co., Ltd., on these issues, acomprehensive analysis to find out the existing problems in the operation. Analysismethod and analyzed by SWOT, to develop a new business strategy for the company.The company should set out from the brand construction, ensure that you havethe quality of the products, with excellent quality in order to talent showing itself inthe fierce competition in the market. Strong support at the national energy-savingemission reduction of the enterprise policy, many manufacturers such as bambooshoots after a spring rain class growing, companies want to in the industry long-termhealthy development, must have a set of business strategy. Regardless of the brandbuilding to enhance internal management skills, or from the perfect to enhance thecore competitiveness of enterprises to marketing mode requires objective analysis, need a series of security measures.Study on the management strategy of the blue sky photoelectric technologylimited company, hope to be able to be a reference for other domestic small privateenterprises in. Help has the same management problems enterprises find a solution, sothat enterprises can long-term growth.
Keywords/Search Tags:The LED industry, private enterprise, strategic management, business strategy
PDF Full Text Request
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