The Research On Business Strategy Of A Business Management Co.,Ltd.

The real estate industry is an important part of the national economy,occupies a very important position and role,and commercial real estate as the real estate industry in emerging industries and key industries,in recent years property into the depth of the adjustment period,the commercial real estate by the unprecedented attention,developers,government,operators and other go hand in hand,setting off a climax of the expansion of a wave of commercial real estate,especially since 2003,China's total commercial real estate development has maintained a growth rate of about 20 per cent a year,the pace of development of fast,large scale,causing the global attention.Housing market after years of development,development model,theory and other relatively mature,but the commercial real estate in China started relatively late,the development of commercial real estate development concepts and models in the near future.Besides commercial real estate than residential more complex,to enterprise's capital requirements,operational capability requirements higher,existing commercial real estate market exists blind development,do not understand the business rules,decision-making is not scientific,development projects vacancy rate high,profit ability is low.Therefore,the study of commercial real estate business strategy has a very practical significance.Under this background,this article through to the strategic management theory as the theoretical basis,combined with the domestic and foreign research results,in based on the theory of enterprise strategic management,take the literature research method,case analysis method,qualitative and quantitative analysis method,comparative analysis method,the VRIO model analysis,using the SWOT analysis method,five forces model.First of all,the history of China's commercial real estate development,summed up the status quo and analysis of the development trend for the follow-up analysis to provide the theoretical basis for the industry.Followed by of a company's internal and external environment analysis and evaluation,to identify the strengths and weaknesses,opportunities,and threats such as,in this analysis based on,for the long-term development of enterprises,on a company's business strategy of depth analysis and study.Finally,through scientific and rational analysis,systematically elaborates the business scope and market scope,mode of operation,business positioning,business critical success factors,the research that A company must carry out strategic goal setting,in order to make A more healthy and rapid development,A's mission is to provide quality of the city facilities and services to the society,A's goal is to continue to maintain and consolidate the status of leading enterprises in Yulin City,in the next 10 years,focusing on project products,asset light model development,the main shopping district in a city of Guangxi autonomous region and the new city layout,become Guangxi's leading regional the commercial real estate developers.And in the company's operating location and strategic objectives based on,combined with the actual situation of the existing and the organization management,human resource management,financial management,marketing management,is the effective combination and change,put forward the corresponding measures.Through research and summary of a company's business strategy to provide scientific and rational strategic support for a company's long-term healthy development.At the same time,we hope to cast a brick to attract jade on the domestic counterparts,for the operation of commercial real estate to provide some suggestions for reference.