Ningxia Datang International New Energy Company Research On Development Strategy

The economic globalization today, China enterprises have entered the era of strategic management. This is the inevitable result of enterprise competition environment gradually changes and its development. This requires enterprises to strengthen internal management, pay close attention to the enterprise external market, real-time to formulate development strategies, to control the enterprise global, occupy the active development, planning the future of the enterprise long-term, ensure that enterprises remain invincible in the market competition. Energy companies is the country’s basic industries, the economic benefits of the good or bad, depending on strengthening internal management, changes are also dependent on the external environment. Under the market economy reform and the reform of electric power system to a role today, changes in the external environment impact of electric power enterprises will become increasingly. In this paper, combined with the actual situation of electric power enterprises, especially the new energy enterprises, the Ningxia Datang International New Energy Co., Ltd. as the main case, the key influence factors of the main analysis of enterprise internal and external development environment and competition environment, to investigate the current electric power system reform and the market competition is fierce and environmental protection increasing pressure in the environment, how to accelerate the new energy development and expansion of enterprises, to further improve the enterprise survival ability and profit ability.This paper introduces the present development situation of new energy power generation enterprises are discussed, based on the strategic management of the enterprises of the connotation, the use of PEST model and five force model, the overall situation of the from the Ningxia Datang International New Energy Company, analyzes the external and the industry environment, the internal, and grasp the market potential opportunities, the sustained and rapid development of wind power, solar energy, moderate development of preferential merger integration of new energy enterprises. By positioning the development strategy and its selection principle, the decision making the development strategy of the company, using the development strategy for the implementation of the principle, to determine the implementation of the strategy of company development steps, and on the basis of the development strategy of the implementation effect evaluation index, timely adjustment of development strategy, promote the company to maintain a sustained, rapid, healthy development in electric power reform.