| Development strategy is the forecast based on a variety of factors and conditions which affect the economic and social developmentin a long time (for example, more t han 5 years). From all aspects of the relationship between economic and social develo pment, it consides and formulates economic and social development goals and strengt h which can be achieved, as well as the the stage, configuration and major policy mea sures which should be gone through and taken in order to achieve the above requirem ents. The new energy industry has good advantage, such as low resource consumption , high cleanliness, value chain length, driving ability, comprehensive benefits, it is a st rategic industry in the 21st century, it can play a leading role for the development of t he world’s new economic cycle industry. So, there has important significance to explo re new energy industry development strategy of enterprises.The paper use the theoretical and analytical methods of strategic management, t ake the Yunnan Investment Group New Energy Development Corporation as example, explore the internal and external environment of the new energy company, we also re search the company’s strategic strengths, weaknesses, threats and opportunities, and p ose the development strategy and strategic initiatives of a new energy company. This paper is divided into six chapters, the first chapter introduces the research background , literature review, research methods and research framework; the second chapter expl ains the concepts of strategic management and common tools of strategic analysis; the third chapter analyzes the internal and external environment of the new energy compa ny; the fourth chapter discusses the company’s new strategic positioning and strategic objectives; the fifth chapter puts new energy development strategy which can safegua rd the implementation; the sixth chapter concludes the paper, points out the research findings, research gaps and research prospects. |
