Research On Strategy Formulation And Implementation Of Cubo Group

China has more than 200 million migrants,and they need accommodation.Regardless of whether you accept it or not,long-term rental housing will become a trillion dollar market.But,long-term rental housing want to stand out in this huge market and take a place.It is of vital importance to formulate and implement the strategy of competition scientifically.Because it is the most important thing to improve the core competitiveness of an enterprise,and is related to the survival or death of an enterprise.The article is of theoretical and practical significance.The article firstly reviews the past literature on strategic management and long rental apartments.Take Rubik's cube as the research object of this thesis on this basis.PEST and Poter five force analysis is used to analyze the external environment of Rubik's cube group,and the Boston and SWOT matrix tool is used to analyze the internal strengths,weaknesses,external opportunities and threats of the cube group.Combining Porter's Competitive Strategy to provides a number of theoretical basis for the formulation of strategic plans,Matching these theoretical bases with the results of SWOT analysis before magic cube,and formulating major strategic plans:.At last we implement the plan.Finally,we summarize the whole article,At present,the development of long-term rental housing in China is still in its infancy compared with foreign countries.With facing the thethe increasingly competitive environment and many favorable policies in the rental area.Cube group should have a long-term speech to formulate a long-term development strategy for our own,concentrate our own resource advantages to enhance our core competitiveness,and provide suitable residential solutions for domestic tenants.Finally,the author puts forward the shortcomings of this paper,so as to improve later.