Lj Motor Development Strategy Formulation And Implementation Of The Strategy Study

Entering the 21st century, new competition situation is working up along with the acceleration of the economic integration advancement in the whole world and the market economy system setting up step by step in our country. Thus, the entire management science is faced with huge challenge and the enterprise's operation management is going to take a quantum leap.Under the new marketing campaign, the electrical machinery profession is also facing the stern test to win the competition. Researching on the development of a Japanese electrical machinery company in China, the article expatiates on the importance of strategic management and the competitive advantage gained by strategic management innovation during fierce competition, and emphasizes the strategy formulation and the implementation pattern of the company with in-depth study. It explains and demonstrates the implementation pattern based on theory of strategic management combined with working practice, and adopts PEST analytical method, competitive forces model, SWOT analytical method, strategy assessment method and strategic control method to study the company's outside and inside environment influence, the enterprise strategic target formulation, the organizational structure, the resources disposition, the enterprise culture as well as the implementation strategic monitoring and operating. Through the analysis of strategic planning and business process in LJ Motor Company, identify the problems which the company faced in the development of strategies. Such as theory deviates from practices, the linearization way of strategic thinking, the lack of theory support in enterprise ability location, how to use the advantages to reforming the enterprise resources, how to exploit the employees' initiative and the impact to strategic planning from enterprise culture etc. Base on this analysis, table the model of the strategy formulation and implementation in LJ Motor Company.The pattern is practical, easy to understand and operate because it successfully used the 5S field management theory and the intrinsic relationship between the enterprise culture and mission. It helps the company to have the superiority in the competition and further development with resource optimization, standard administration, and quick response to the market.Finally the article sums it up and popularize it guided by scientific views of development so as to provide a successful model for the entire electrical machinery profession and other fields.