The Logistics Management Optimization Research Of Beijing Hualian Ningxia Branch

Since the financial crisis of 2008 global, the global retail industry has been impacted, the speed of domestic consumption growth is still slow, the range fell to rise year after year. Traditional retail sales continue to expand the market, change the existing management pattern to adapt the current consumption. Emerging retailing is rapidly emerging, such as online sales. The platform of sales trading has been carved up the market. Now Ningxia branch office of Beijing hualian has five stores in Ningxia, the business area is about 50000 square meters, the annual sales volume is five hundred million yuan of above, business items has as many as 60000 species to meet customer demand comprehensively. It has always been adhering to the the management idea " the best and most innovative retailers in the Chinese market", and strict implemente the business philosophy "all customer-oriented".Based on the above research background and the review of related theory, first of all,, we analyze the competition situation on the basis of combined with the market background and logistics management theory. Ningxia branch office of Beijing hualian exist many problems in the cooperation, logistics management, procurement, warehousing and distribution. Secondly, we should analysis the logistics management by combined with the actual situation of the local market and our’s situation. Ningxia branch office of Beijing hualian put forward five new logistics management innovation measures respectively are cooperation management plan, purchasing management plan, inventory management plan and distribution management plan. Finally, we should design the corresponding optimization scheme according to the optimization strategy, and constantly analysis, synthesize, compare,conclude and formulate the implementation of the comprehensive promotion plan. About the specific implementation plan, on the one hand, it can divided into vegetable delivery, meat distribution, frozen goodsdistribution, and homemade food distribution of the logistics management of fresh items. On the other hand, it can divided into dry warehouse logistics management which has own brand superiority, imports superiority, China mining resources superiority and the local superiority. This paper improve logistics present situation through optimization strategy comprehensively, and do well prepared for the smooth realization of the goal distribution. Ningxia branch office of Beijing hualian has been established regional logistics network which has fresh management characteristic, and has been builded a strong logistics network through to the national BHG and big customers signed the Chinese and foreign brand companies such as sharing resources, common construct platform for domestic goods supply.With the residents’ living standard is constant enhance, the consumption structure has great changes under the situation of continuous growth in the emerging retail market. The traditional supermarket chain only to grasp the efficient and effective logistics management can stand in an impregnable position in the fierce market competition. Therefore, the analysis and study of supermarket chain logistics management and business philosophy is not only to the Beijing hualian ningxia branch’s best reflected "fresh, healthy, value, surprise", but also play a very important role to promote the rapid development of China’s supermarket chain.