Research On Assessment And Improvement Strategy Of Employee Loyalty Of Ocean-power Co., Ltd

China’s rapid economic development Since the reform and opening up hasbrought more career opportunities for professionals, which lead to a increasingly highturnover rate for companies. High staff turnover, especially the loss of talent willbring a lot of negative effects for a company, such as increased business costs, loss ofcustomers, employees motivation decline and so on.While improve employee loyaltyand retain talent will saving costs and improving efficiency.In the era of knowledgeeconomy, knowledge has become the main power source of competitiveness. Humanresources are essential for business to remain competitive.Enterprises in order toobtain advantages in human resources, it is necessary to increase the loyalty ofemployees, prevent corporate brain drain.Therefore, based on the collation andanalysis of the theory of employee loyalty, we start a study to research theimprovement strategies of employee loyalty.It has important theoretical and practicalsignificance for companies to retain talent, enhance market competitiveness.Ocean-Power Co., Ltd was established in1995.It is a professional integrator.Itsmajor business is operating high-tech products, and providing high quality productsand complete sets of application technology support services.In the course of itsdevelopment, although Ocean-Power Co., Ltd has learned some new managementphilosophy, there are still some problem in human resource management. Based onthe assessment of employee loyalty theory, the paper uses field research methods toprovide corresponding strategy for the employee loyalty management ofOcean-Power Co., Ltd. First, the paper introduces the assessment employee theory,Employee loyalty factors theory and employee motivation theory; Secondly, welaunched an field research concerning employee loyalty of Ocean-Power Co., Ltd, inorder to better understand the specific situation and major factors of its employeeloyalty; Finally, in order to solve the main problem visiting our employee loyaltymanagement exist, the paper uses the theory of employee loyalty and employeemotivation to propose respective strategies for Ocean-Power Co., Ltd to improveemployee loyalty.Based on the theory of assessment of employee loyalty, the paper conducted afield evaluation to study the specific circumstances employee loyalty of Ocean-PowerCo. Ltd in a systematic way and try to provide some employee loyalty improvement strategy for Ocean-Power Co., Ltd in terms of the corporate culture, corporatesystems, recruitment and training, pay and benefits, and other aspects of corporateleadership. It has important reference for the employee loyalty management ofOcean-Power Co., Ltd as well as other companies in the same industry.