The Business Plan Of Spectacle Retail Project In Internet

With the development of the Internet, e-commerce is becoming more and more popular.An increasing number of consumers searched for products and made purchases online. Thedemand for glasses in china is huge annually, as glasses are widely used in China. However,due to the specific nature of glasses, few websites devoted themselves to the online market ofglasses. Therefore, developing the online market of glasses through e-commerce platform notonly conforms to the development rules of market, but filed up the vacancy in this field. Thisarticle focuses on how to develop innovative online market of glasses.in this article, a detailedand reasonable plan would be made to provide a helpful guidance to this industry.In this paper, the author analyzed the macro-environment, the enterprise internalenvironment and the competitive environment of the industry by using the methods ofstrategic management and marketing. In order to develop a deeper understanding of theoverall market environment, he compared the results with that of bricks-and-mortar stores andsummed up the situations of online market through SWOT analysis. Base on the researchesdid above, the author generated the operation and marketing strategies of the CX program aswell as make a plan for website construction which provides a detailed and forceful guidancefor the launching of this program. Moreover, the article estimated the profits, assets andliabilities, cash flow within three years by analyzing its financial situations, which make aprediction about the future profits. Meanwhile, the author assessed the possible risks ofmarket as well as the possible risks of strategy and marketing and then he devised somecorresponding measures.Above all, the article provided a clear and practical guidance for innovative CX onlinemarketing of glasses and predicted the substantial future profits that the program might bring.This business plan would not only certify the feasibility of this program, but it serve as acomprehensive guidance which would help to achieve the program.