Research On Internet Marketing Strategy Of XTD Taobao Shop "Changhong3D Glasses"

As Internet technology continues to evolve, as people ’s shopping habits slowlyshift from physical consumption of online shopping, more and more popular as Taobao,Taobao Mall Xintiandi With this trend, from a reputable Taobao zero mart stores do afull five diamond shop, the shop will also be selling a rainbow3D300P shutter3Dglasses so the entire Taobao sales champion, it is no exaggeration to say that no one,including online retail stores, Jingdong Mall, pat net is absolutely not reached such ahigh volume. Xintiandi shopping plaza was founded in February2011, is the sales andmarket positioning Changhong TV matching products, and strive to achieve theindustry leader. In the early years of operation for a period of time, in order to store alot of foreshadowing flagship product as well as the entire appliance industry hasexperienced a period of downturn. I, as the founder of the shop, but also throughoutthe planning Changhong3D300P shutter glasses marketing strategy, how big for such aproduct has a very profound understanding and summary.This paper first analyzes the present situation of Taobao, especially onlineshopping and physical differences in consumption of a comprehensive comparativeanalysis. Second, I focus on the sale of Changhong3D300P The glasses have anin-depth analysis of situation, learned through the MBA program in the internal andexternal environment analysis, five forces model, SWOT,4P marketing strategies andother scientific methods to conduct in-depth research, and through scientificinvestigation is derived smoke consumers to buy the model ranking the importance ofeach factor. With these analysis results, we can through the corporate strategicmanagement system designed for the operation and development of the follow-up storesoffer a feasible development direction, so that the subsequent development shops havea scientific plan your route.Through the analysis and study of this paper, it was concluded that：the mostimportant things of Network marketing is improving the product page introduction、improving customer service professional level and service attitude、beautifing the shopdecoration、ensuring the quality of the products、 fixing a reasonable price、cooperatingof a formal courier company、providing perfect after sale service and patient。Thisresearch results are hoped to making certain reference value for electronic products enterprises to doing electronic commerce.