The Study Of Marketing Tactics Of Northerm SOLA Glasses Slice

In 21st century, because of the rapid development of global economy and the deepening of China's economic restructuring, economy in China is rising steadily recently. Then more and more overseas corporations rush into the Chinese market with steady-raising competition. So the level of marketing management indicates the competitive capacity of a firm. For us, the most important thing is how to strengthen the marketing competition of a firm with the latest marketing management concept.Northern SOLA which was set up in 1989, is one of the earliest firms producing CR-39 hard resin glasses with foreign advanced technology. Also it is the best one in maintaining high quantity among the industry norm nowadays. However, in recent years, some marketing management problems lead to the landslip of benefit. So in order to stand up in fierce competition, expanding the marketing role, re-examining marketing stratagem and promoting the core competition are put into the top of the schedule.According to the market characteristic of Northern SOLA products and taking the feature of resin glasses into consideration, this paper has special study in its marketing stratagem with marketing theory. First of all, it has an inside view in macroscopic environment, trade condition and industry competition, and studies the marketing activities from the aspects of marketing subdivision, marketing orientation and marketing combination. Then, under marketing stratagem theory, it has studied the marketing stratagem of Northern SOLA. Last but not least, this paper has some proposals to Northern SOLA marketing stratagem.With systemic analyses on marketing stratagem, this paper aims to promote management level and benefit of Northern SOLA. Also, it provides good experiences for home glasses firms in marketing activities.