A Study On Developing Strategy Of FX Glasses Manufacturing Company

FX Glasses Manufacturing Company(abbr. FXGMC) is a long-established state-owned enterprise with witnessing float glasses’ flourishing development, its real holder is China Architectural Materials Group. With blindly pursuing expansion and demanding reduction sharply influenced by new policies implementation from domestic real estate, FXGMC has been facing with huge developing pressures increasingly which directly leads to continuous years’ losses in main business. How to turn losses into profits so as to ensure the vital interests of each investor? How to step into sustainable development? The direct and effective way is focusing on establishing and implementing the developing strategy for FXGMC.Firstly, this dissertation puts forward researching issues and analyzing its research meanings and purposes based on current study background to dissect comprehensively about basic theories, and then brings about research contents, research methods and research thoughts. On this basis, this dissertation discusses thoroughly about comply profile of FXGMC, presented emphatically the relationship with China Construction Materials, Bengbu Glasses Designing Institution after completing its recombination, and then brings about a brief about its main business. Subsequently, to study if its exotic environment is available for working out development strategy and implementation; to analysis external macro environment of FXGMC by using PEST Method, to research the industry environment related to FXGMC by using Potter Five-Force Model, and then carries out SWOT analysis to come up with strategy and orientation, to define its overall strategy is integration, new materials integration, glasses deep processing integration, the competitive strategy is target aggregation. Finally, to bring forward implementation strategy by discussing at three aspects-market aggregation, product aggregation, resource aggregation, and then to analysis the cause of implementing and the steps; meanwhile, this dissertation brings up safeguard measures specifying on strengthening treatment, perfecting organization construction, focusing on human resource development, emphasizing on researching and object management. In a general, this dissertation analyses the industry environment of FXGMC from external to internal, from macro to minor, as well as adapting multi-angle and multi-direction perspective, to study the developing strategy of FXGMC through analysis, formulation and dynamic models.