Shenzhen Longgang Glasses Industry’s Transforming And Upgrading Strategy Study

Since the policy of Reform and Opening up in the 1980’s, many Hongkong glasses enterprises moved to Henggang Town, Longgang District, Shenzhen, after more than 30 years developing, Longgang becomes one of the main manufacturing bases of mid & high quality glasses frames in the world. Currently, Longgang Glasses Industry already has the characteristics of industry clusters concentrating, manufacture accessories consummating and producing chain completing, and it begins to take shape. Now, Longgang Glasses Industry has become one of Shenzhen’s Traditional Advantage Industries as Clothing industry, Jewelry industry and Watch industry.This Paper takes Longgang Glasses Industry as the research object, and it analyzes the current state and main problems Longgang Glasses Industry faces, this paper refers to the strategies of Longgang Industries’ Transforming and Upgrading, it also refers to the useful cases of advanced areas and International industry development trend. It suggests the countermeasures of promoting Longgang’s Glasses Industry in the aspects of Brands improving, Market expanding, Business Management, Technologies modifying, Fashion leading,Quality standard idealizing, and Industry Space, Service platform, Finance, Human Resources and so on.Generally speaking, the problems Longgang Glasses Industry faces are typical, and that are the same as the problems China’s labor-intensive industries faces, especially during the period of China’s Economic restructure. As one of Shenzhen’s Traditional Advantage industries, Longgang Glasses Industry’s transforming and upgrading has great meaning to Shenzhen’s Traditional industry, even to China’s labor-intensive industries. What’s more, Longgang Glasses Industry’s transforming and upgrading research will stimulate and lead to Shenzhen’s Traditional industries to transform and upgrade.