Study On Development Strategy Of D Glasses Shop

From the reform and opening up has been 30 years of history, with China’s economic development by leaps and bounds, China glasses industry has entered a stage of rapid development, has become a global manufacturing is one of the important base glasses. At the same time, China’s glasses retail industry has achieved growth transition from weak to strong, moving into the glasses consumption market objectives for the development of the world’s largest. However, in the face of the rapid growth of China’s glasses retail market, many glasses retail enterprises to become bigger and stronger glasses market consciousness is not strong, more is simply the pursuit of immediate economic benefits and lack of long-term vision of development. Under this background, in the understanding of basic industry status of China’s glasses retail development, fully tap the potential of glasses retail industry, on the glasses retail industry and related enterprise development plays an important role.D glasses as a traditional optical shops, in the face of market opportunities at the same time it is also facing the stern challenge. Glasses market in the L area, there are many glasses chain stores, there are also many individual glasses shop, they all have their own competitive advantage. D glasses shop want to remain invincible in the fierce competition in the market, must take the strategy of enterprise development to a new level, form their own competitive advantage. To break through the different competitive advantages, to seize more market share, consolidate the existing visibility, expand the reputation. In general, greatly enhance the comprehensive competitiveness of D glasses stores in the L area.The main contents of this thesis include: first, the introduction, including research background and significance, current research, research on domestic and foreign small and medium-sized glasses shop, main contents and research methods; the second, D shop development process and operating conditions, the macroscopic environment using PEST analysis tools and five forces model method of D glasses shop located and industry environment are analyzed, and points out the opportunities and challenges exist D glasses shop outside; third, analysis of the D glasses store interior conditions, and points out the advantages and disadvantages of D glasses shop and its own core competitive advantage; fourth, through the analysis of the D glasses store competitiveness, analysis of strategic development of chain management; fifth, development the establishment of strategic D glasses shop. Including D glasses shop vision, mission, the overall strategy and competition strategy choice; sixth, for the development of D glasses shop problems, puts forward the implementation proposal D shop development strategy; seventh, the conclusion.