Wenzhou Glasses Industry Export Competitiveness Research

Since reform&opening-up of China, the exports of Wenzhou Glasses productshave been growing rapidly, which has occupied about30%of the total glasses exportsof China. This paper first combed international competitiveness of the theoreticalbasis and research review. Then, the paper pursues to analyze the determinants ofinternational competitiveness of Wenzhou glasses, with a basis of results of indexes ofMS, RCA, Ci and TC. On the other hand, the effects coming from international anddomestic demand, the factors, relevant and supporting industries, government andenterprises’ strategies, which are based on Poter’s Diamond Model, appear to explainthe international competitiveness of Wenzhou glasses exports. We find that Wenzhouglasses exports have stronger international competitiveness, compared with theworld’s and other domestic cities. In order to promote the development of theinternational competitiveness sustainably, a number of suggestions and measures aremade and proposed. We also find that national strategies, local government, nationaland local chamber of commerce, exhibitions, and industry unions etc. have a positiveimpact on the competitiveness of Wenzhou glasses. Hence, glasses enterprises shouldmake full use of external and internal advantages to promote and keepcompetitiveness of products sustainably.