An Analysis Of The Discourse Patterns In Titan Sports We Chat Public Platform

With the continuous development of the Internet, instant messaging has become the first major application of the Internet, many new mobile media platform after another, thus changing the way people receive information, browse information. As mobile instant messaging software We Chat Asia’s largest user groups, the micro-channel public account become competing communications platform using various media. It formed its own unique mode of transmission and mode of discourse.In this study, "Titan Sports" We Chat public platform as the research object, the integrated use of content analysis and text analysis, from the "Titan Sports" micro-channel public account discourse platform design, discourse patterns,presentation skills three angles to analyze and summarize the "Titan Sports" micro-channel public account mode of discourse. The main draw the following conclusions and advices.:The platform design style of Titan Sports We Chat official account is distinctive.Head portrait of platform is striking and is also of great brand representativeness.And the newspaper column is informative, which can absolutely satisfy the reading needs of readers. Well-focused real stuff column adapts to the “snackfication”reading tendency. Also, the increasing interaction of fan club is corresponding to the social attributes of We Chat platform. Most importantly, the laws formed by push arrangement is easy for readers to develop reading habits. Thus, to a communication platform, it outshines others in a large number of sports media by owning the distinguishing feature of paper media and fitting reading features of new media in facing moving users.The discourse patterns of Titan Sports We Chat official account indicate six features, which includes commenting utterance, passing message, relying on the parent body, innovating positively, focusing on matches, preferring entertainment,remaining neutral, widening patterns with international views, and styling distinctively with appropriate advertorial. The kind of characteristic discourse pattern not only fits the reading habits of increasing number of netizens, but also extends the coverage of fan club by the diversification of voices. Therefore, the purpose of sports information which can be easily obtained at different ages is achieved eventually.The language expressions of the Titan Sports We Chat official account is skillful.The organization of the headlines is nice with rich functions. The structure of the body parts is diversified with solid contents. The integration of motion pictures and still images gives a rich meaning. From the perspective of the organization of the headlines, more headlines are in gentle style in the form of emotion with accompany by excitement. The tone of the sentences is diversified. The body parts are mainly written by literal languages burnished with oral language. The use of words is varied.The sentence length is mainly long, supplemented by short sentences. The sentence structures are mainly the complex sentence. Then from the perspective of the function of the headlines, four functions can be divided: mere denotation, denotation with emotional function, denotation with poetic function and conative function with communicative function. The lead parts are divided into two kinds by expression:direct lead and indirect lead. The body part will be discussed by two aspects:structure and contents. As for the structures, the body part shows different schema with different genres. As for the contents, three aspects will be discussed: content type, preference of words and figures of speech. In addition, the using of pictures are of striking characteristics, which is divided into three categories: photos, data diagrams and cartoons. The images are varied with great expression function. In the tendency of "snackfication" reading, these will make the expression more direct and convenient.Titan Sports We Chat official account sports professional, technical analysis is missing from the push content, it is recommended Columns which add a column in a professional point of view of events section, hire some professional sports commentator with their professional point of view for the tournament were analysis and promotion, and competition rules science-related sports, the game means more.Titan Sports as one of the most influential sports media organizations, should grasp their own mode of discourse, abandon the vulgar, pornographic Aspect of means of communication. More real exciting, positive and healthy sports content is presented to the audience in the hands of the national love of sports, which is the media should have a responsibility.