Research On The Profit Model Of Wechat Public Platform

With the continuous development of the mobile internet, media products represented by WeChat public platform with its pioneering experience and creative function has accumulated massive users and become a platform ecosystem rapidly. It has great ecological value and communicative value along with considerable commercial value. Now the WeChat public platform is in the commercialization process, but its profit model remains to be discussed. Therefore, the study of profit model of WeChat public platform has a theoretical and practical significance.This text has an analysis on development course and function of the WeChat and WeChat public platform firstly; next it explores its market competition status, and finds that although WeChat public platform occupies a foremost position in the media field, it has numerous competitors. When the operator is optimistic about the advantage and opportunity of WeChat public platform, he/she should face up to the disadvantages and threats more.The main body of this text analyzes the main five current status and profit condition of WeChat public platform; followed by analyzing the profit premise, analyze the essential factors of profit and layout of WeChat public platform with its four essential factors of profit as profit point, profit source, profit lever and profit barrier; finally sum up six profit models of WeChat public platform as following: online advertising,paid membership, O2 O mode, fans` donation and reward, online and offline activities as well as media alliance.The profit models of the WeChat public platform will have infinite possibilities in the future with the development and improvement of WeChat. WeChat public platform will continue to improve towards trends like service oriented, professional and hierarchical operations.