Analysis On The Future Profit Model Of WeChat

In the mobile Internet era, new things emerge in an endless stream,and WeChat comes into being as times require. In its initial stage of development, WeChat occupied the market in a very short time with its main function-Instant Messaging and the number of subscribers easily exceeded100million within14months. After that, new added functions including social networking, mobile payments and life services have rapidly accelerated the speed of transformation and upgrading and further deepened the market expansion of WeChat.With its implanted technology, Wechat has become a multi-functional app:it is not only an Instant Message software,it is also a social networking software; it has both the communicating characteristics of media and life accessorial services. For many targeted-functional type of products on the market, WeChat is facing the functional innovation and user habits and other issues. Moreover, based on a large number of users as well as high user stickiness,every time WeChat adds new function, it means that it is shunting users from its competitors. As a result, other companies will put more strength on innovation and marketing and WeChat will face with the dual challenges of internal reform and external Competition. As the old saying, a miss is as good as a mile. With the rapid development of mobile Internet, it is necessary for Wechat to improve the innovation ability and quest other new profit points, on its specific communicating features, in order to form its profit model and get further progress.In this thesis, firstly,the concept of population quality and dissemination of McLuhan’s theory are used to analyze the essence and propagation characteristics of WeChat. Secondly, marketing and economics theories and the charts and data in the authoritative research are quoted to analyze the significant competitive strategies and existing profit model of WeChat. Finally, base on the industry economics and marketing theory to explore the future profit model of WeChat,in order to provide reference for other emerging media or platforms.