Profit Model Analysis And Optimization Research Of Zhejiang Daily Digital Culture

With the development of society and economy,new media has entered our daily life and it has quickly occupied an important position.Many traditional media are no longer limited to their original businesses and have stepped into the new media industry to meet their needs of development.Zhejiang Daily Digital Culture is one of them and has been transformed into a digital entertainment company this year.Zhejiang Daily Digital Culture is the first media asset listed by a state owned enterprise and a domestic newspaper group.This paper taking Zhejiang Daily Digital Culture as an example,making an analysis of the profit model of this model and puts forward some suggestions on the basis of the existing problems.This paper first summarizes the relevant theories of profit model,points out its concept and components.According to the actual situation,the five elements of Zhejiang Daily Digital Culture profit model are clarified.Analyzing the particularity of the profit model of the media industry.Then we introduce the general situation of Zhejiang Daily Digital Culture and analyze its profit mode.The traditional media rely on the revenue from newspapers and periodicals,but the new media relies on the profit gained by the games of Bianfeng.The financial situation of Zhejiang Daily Digital Culture was analyzed and several profit models of Zhejiang Daily Digital Culture were summed up.Through the above,some problems and reasons in the profit model of Zhejiang Daily Digital Culture are summed up.Which has its own problems also affect the social environment,it cannot be attributed to the one hand that the problem is not necessarily held by the company.For example,the gross profit margins of games continue to decline,the target users of enterprises are limited and idle funds are too conservative.Of course,this paper also put forward some specific suggestions,such as enhancing the core competitiveness to improve profitability,increasing revenue sources and mining potential profit targets to meet the needs of the further development of Zhejiang Daily Digital Culture,then according to the existing problems in many aspects.