WeChat Profit Model Research

With the rapid development of mobile Internet,WeChat came into being.With its stable technology,sufficient capital,and user-friendly development philosophy,it has become a typical representative of instant messaging products.WeC hat covers platforms,games,shopping,value-added services and other fields,from a simple communication product to a complex business platform.In addition to its considerable business value,WeChat has a huge use value for users.However,although WeChat currently has a large number of user groups and holds a huge amount of information,it has also reached the bottleneck of continued development and profitabilit y.In the ever-changing Internet context,WeC hat needs to continuously innovate its own profit model in order to achieve long-term development.Therefore,this article focuses on WeC hat's profit model and discusses the diversity of its profit model.A deta iled analysis of the problems existing in the WeChat profit model was conducted,and then a method to further improve the WeChat profitability model was proposed.