Discuss On The Transformation Of Zhejiang Daily Group

Since 2012, The newspaper in China began in an awkward situation, whether status or revenues are backing. Especially, since 2014, and a variety of media people left wave shut down the news emerging, our traditional newspaper at the crossroads of how to change.The social media ecology will be changed with economic development and economic restructuring,the development of technology, thee way of life and production changes. At present, the media environment has become increasingly severe, it should combine their traditional newspaper of the region, both advantages and actively explore and trial and error adjustments, plan a suitable for this unit, the new path newspapers, in the media change constantly changing the new development.The articles from the current situation of newspapers,analyzes the external objective reasons appear decadent Newspaper Agency, the importance of the impact of technology on the media. The new media has changed the way the audience receives information and reading habits, which is the traditional newspaper industry in decades to develop editorial, the issue is challenged. Newspaper must claim from their own, from the evaluation system, the quality of personnel, editing mode, a full range of information dissemination channels reform and transformation.Taking Zhejiang Daily Press Group as a specific case, choose the important nodes in the transformation of Zhejiang newspaper group, Zhejiang newspaper owned by different types of media sub-group,to analyze how the transformation of the traditional newspaper industry,make a discussion whether all newspapers must transform.By comparing the gain and loss of the transformation mode of Zhejiang daily, and also provide some ideas for the Zhejiang Daily and some similars medias.In the last of article,I will give some personal advice for Zhejiang daily in the future development,pending future testing.