Analysis The Effect Of Editorial To The Transformation Of The Metropolis Daily

In the traditional news media, the division of Labour between the party newspaper and metropolitan has very obvious differences and positioning, party newspaper as the mouthpiece of the party and the government, it has brought to the attention of the various aspects of "hard news, guidance and direction" and so on is the keyword has been marked on party newspaper, occupies the important position in both. And metropolis daily because of its different lihpao nature, news writing and more close to the audience, in the majority with soft news, the less the outline of the sexual characteristics of party newspaper has more affinity, the audience is relatively broad.Southern newspaper media group in the southern metropolis daily also walked the path, the southern metropolis daily experience several radical redesign, and shout out the building of "new mainstream media", embodies the idea of closer to the mainstream media, one of its features are reflected in its attaches great importance to the editorial.As you can see, the southern metropolis daily tried to fight, to construct urban class newspaper editorial discourse system. Development up to now, can’t deny the southern metropolis daily metropolis daily compared with other regions in the editorial stood in a higher vantage point, brought more benefits, but also for the future urban transition class newspapers and media group, to realize the coordinated development of great significance. Is media between independence and quality of Chinese media group in the coordinated development of typical, also to the southern newspaper media group, through the party newspaper and metropolitan newspaper accused two editorial discourse provides the reality the soil.Based on the southern metropolis daily editorial as research samples, through text analysis, content analysis and comparative analysis, the method of combining analysis of the southern metropolis daily editorial, with the southern daily at the same time, comparing the section of the editorial analysis the southern metropolis daily in the transformation of the road in the editorial aspects of exploration, which discuss the editorial in southern metropolis daily "new mainstream media" the transformation of the role. On the basis of city class newspaper in the future development path and newspaper media group, to realize the coordinated development of recommendations and predictions.