The Research Of Drive And Economic Effect Of The Assets Stripping Of Zhejiang Daily Media Group

As China's capital market has witnessed tremendous development these years,in order to improve the further development,a lot of companies often adopt the method of asset restructuring,mergers and acquisitions and detachment are the main mode of corporate restructuring.Enterprises adopt the way of merger,acquisition and reorganization in recent years for the drawbacks show they face problems of business integration and cultural fusion because of the expansion of blindly.In order to better development,many enterprises pay more attention to adopt the way of assets stripping,asset stripping is deflating way of capital operation,is the enterprise strategic adjustments,an important way to optimize asset allocationThe original intention of divestiture of assets was to transform to Internet and divest the news and media business with declining performance.At the same time,the diversification of the ideological business was more conducive to capitalization However,the results of this divestiture were not as expected.From the economic point of view,the divestiture of Zhejiang Media has only temporarily stimulated the stock price increase,but its growth indicators,profitability and other issues have not improved,the only improvement is the company's solvency.The economic effect,in turn,speculates that the motive of its divestiture is not as simple as expected.The company pursues business transformation on the one hand,and on the other hand,it can also find traces of whitewash in its statements.The analysis of the economic effect analysis is carried out,and the conclusions obtained have certain theoretical and practical significance for the selection of the asset divestiture strategy of state-owned listed companies.