Study On The New Media Transformation Of Minnan Daily

After entering the Internet era,electronic information technology has been rapid development,which makes great changes have taken place in the dissemination of information and means of communication,coupled with a variety of new media and the emergence of a large number of rapid rise,to seize a large market share,"fast food" has become the mainstream culture,it brings challenges and no small threat to newspapers and other traditional media.This is an era of threat and opportunity,how to survive and develop in the Internet wave has become an important problem that the traditional media need to solve.As a typical representative of the traditional newspaper industry,party newspaper is also in the predicament of the new media squeeze,and the audience is decreasing.The sales and sales revenue of the newspaper have been greatly reduced,which has seriously threatened its future survival.This paper takes Minnan daily as an example,and uses case analysis,literature research to analyze the development status,difficulties and path selection of the newspaper industry,and further studies the future transformation mode of Minnan daily.In this paper,Fujian daily as an example,and uses the method of case analysis,qualitative and quantitative methods and literature research method of the newspaper industry development present situation,Predicament and path selection are analyzed,and the future of Fujian daily transformation mode is studied.The paper included the introduction,mainly on the research background,research purpose and significance,research status at home and abroad,research methods and research innovation in this paper;the introduction of the "Daily" situation,and analyzes the new media transformation facing internal and external environment;mainly discusses the "Fujian daily" new media practice achievements and transformation mode;the fourth part discusses the existence of "Fujian daily" new media in transition,and analyzes the reasons;included priority among priorities based on the above problems and puts forward improvement measures.Mainly from the expansion of news content,and actively to the national community building,to the Taiwanese culture as the foundation,strengthen the people's livelihood news reports,Fujian daily national community construction,make full use of new media channels,improve the professional team advantage of communication system and strengthening the external cooperation and other aspects of the transition path ofnewspaper study.Next part makes a summary of the full text.Above all,although the traditional media is facing the challenge of new media,but the news is true,according to the authority of the great advantage,still keep it a great market advantage.Therefore the daily under the background of this era,and actively implement the strategy in all media transformation,adhere to the content under the principle of positive for a variety of business model to explore,and increase the input of new media model,embarked on a new road of transition,provide an effective reference for the smooth transition of the other the Party of the party.