Study On The Media Image Of Chinese Mainland Outbound Tourism Citizens

Citizens outbound tourism is the country’s economic prosperity and development, an important symbol of people’s living standards improve. Outbound tourism citizens as "folk angel" of cultural exchange, the act is a direct impact on tourism destination abroad peoples cognitive and tourists the overall image of tourist country. With the continuous development of national economy, the continuous improvement of people’s living standard, the number of mainland Chinese citizens outbound tourism rapid increase, mainland Chinese citizens outbound tourism is the focus of media attention both at home and abroad, the report object.Chinese and foreign media on news reports related to mainland Chinese citizens outbound tourism is mainland Chinese citizens outbound tourism overall image show, is also an important medium of mainland Chinese citizens outbound tourism image construction factors. Focus on the Chinese mainland citizen media image in the foreign media to travel abroad, we explore medium of mainland Chinese citizens outbound tourism image strategy is one of the important issues we must face, also enhance national cultural soft power, show the image of "civilization" national important way.In this paper, the united morning post network from 2011 to 2015, nearly 5 years of news reports about mainland Chinese citizens outbound tourism as an example, the filter t o conform to the goal of study reported a total of 216 articles. With content analysis meth od to the samples, set up five categories, namely the theme, source of news, continuous re ports, report number, report genre. By analyzing the categories found joint morning paper n et on mainland Chinese citizens outbound tourism media image mainly have six aspects: fir st, the lack of moral civilization tourists. This part of the news reports take up 27% of the total reported, the biggest proportion, mainly reported that mainland Chinese citizens outbo und tourism in abroad loudly, don’t follow the rules and order graffito of the scribble, such as the lack of moral uncivilized behavior; Second, shopping crazy king, consumption. This part of the coverage reached 25% of the overall news reports, for the second, the proporti on of news reports news reports the mainland Chinese citizens outbound tourism bought 47% of the world’s luxury goods, to the tourist shopping, medical care, cosmetic beauty; Th e third was kidnapped and attack victims. This part of the news accounts for 18% of over all news reports, news reports the proportion of the third, the Chinese mainland citizens tra vel abroad used to carry cash, is considered to be mobile printing press often being robbedand kidnapping; Fourth, the discrimination of groups. This part of the news accounts for 9% of overall, many destinations for Chinese tourists posted on the Chinese label for warni ng role, and some areas are not allowed to citizens to enter mainland China tourism; Fifth,dis regard for other countries’ culture of tourists. This part of the coverage reached 5%, is the main news reports of China outbound tourism citizens not to respect the local custom culture, ignoring the local religious beliefs, "Chinese habits" to wander tourist destination; Sixth, civilized travel of tourists. This part is positive news reports, t ake up 3% of the tot al, the proportion of small.Through the united morning post network construction of the medium of mainland Chinese citizens outbound tourism image, the joint morning paper net on mainland Chinese citizens outbound tourism news reports on the surface of the positive and negative imbalance, negative news than positive news, mainland Chinese citizens outbound tourism are the media image of the audience misunderstanding and wrong cognition. There are three main reasons: mainland Chinese citizens outbound tourism uncivilized behavior is prominent; Chinese mainland outbound travel related news reports exist subjectivity; Stereotypes on mainland Chinese citizens outbound tourism is more serious. According to these three aspects, in this paper, the medium of mainland Chinese citizens outbound tourism image construction puts forward the countermeasures and Suggestions: first, the media to correctly guide public opinion, to improve the objectivity of the news reports, Second, improve citizen’s civilization accomplishment.