Exploration And Analysis Of The Ways Of "Oriental Morning Post" Transformation "Surging News"

With the advancement of internet technology,the living conditions of traditional media faces severe challenges.The continuous decline in sales,revision,suspension of publication and the career transition of media personnel are constantly seen in newspaper industry.The newspaper industry is facing a new round of change and development.Oriental Morning Post,a metropolis newspaper serving the Yangtze River Delta region,timely adjusts its style,actively explores the new media project The Paper and sets an example for the transformation of print media in face of the deteriorating environment of the entire print media market.This paper mainly analyzes the transformation path of Oriental Morning Post and elaborates some common issues emerging in the development of print media.The body of the paper includes four parts:the first part analyzes the predicament and the development tendency faced by print media;the second part introduces the development and the running of Oriental Morning Post,including its initial stage,glorious period and downturn upon the lash of traditional media market environment;the third part is mainly about the mode of development of Oriental Morning Post's media integration;the fourth part shares the experience of the transformation path of Oriental Morning Post as a new media and its enlightenment on its industry.