Research On The Uses And Gratifications Of College Students In The SNS Social Network

In the information society, social demand for more and more users of social network.SNS network with a fierce explosive growth trend. People in communication, spread through social networks for information. If the user’s motivation of understanding is not enough, it is difficult to pinpoint the social network feature set, it is difficult to complete the user satisfaction needs. User experience feedback is the starting point of social network product development in the future. In order to improve the existing social network user satisfaction, this paper through the analysis of the samples to ascertain which use motivation is dependent on the user network of agencies, social network activity is due to the user for the user to rely on media inertia. The user experience is satisfactory.Based on the importance of media literacy, this article from the use and meet the theoretical starting point of college students as the main research object to study. Students as a representative of young people culture, is now the main force of social network. This research get the data effectively for the sample factor through the analysis to the Hubei University the site and network channels to the questionnaire survey form, extraction generalizes three types of motivation, to obtain information and information, self presentation and social needs, and through the network to enjoy the life pursuit of spiritual pleasure. The empirical understanding of social network to meet the needs of users’ form, which including the social network in the emotional communication, novelty seeking and reducing the cost of the function on the show. In the college students of the social network use and satisfaction to understand the current situation, into a Step through the media dependency theory to analyze the negative impact college students over reliance on social networks bring. Social network penetration for the campus of the University and fragmentation of the user’s time weaken the attention of the users, college students’ reading and learning ability is abate, impaired judgment, want to be at the mercy of. And network information transparency leads to security risks should cause the attention of universities and network gatekeeper. This paper improve the contemporary college students’ media literacy proposed guide college students to correctly use the practical path of social networks.