Study On The Influence Of Mobile Social Network To Network Public Opinion

With the development of mobile internet and the occurence of various mobile application and service, the mobile internet network begins to be the new star of the internet market.Moreover, it occupys a more important position. Resresented by Wechat, Microblog, Momo and so on, social mobile network is the first choice of the netizen’s message transition and communciation because of its timelessness and convenience. Thus, the import of the new techonology or the new service not only changes the way netizens live but also takes effects on network consensus.This study will attempt to reference the Collins’ s theory of "The interaction ritual chains" and get a deep analysis o f the interactive communication among the netizens and its effects in the perspective of sociology,try to summarize that the reason of social interaction of human beings is that they want to get feeling energy or symbolic capital,looking for the collective sense of unity. In order to investigate the general rules of the effect of mobile social network on network public opinion, take “Tianjin Tanggu bombings” as examples which was widely discussed on we chat and microblog that have high usage and wide coverage and then use them to find the influence of interactive communication of netizens on the internet public opinions, to provide more research thoughts of guiding benign development of the network public opinion.The study shows that the emotion energy has played a larger role in the interactive communication,in order to gain bigger rewards of feelings, netizens tend to be the same with the unity in the process of interacive transition, and the result is extremalization. Therefore, in order to lead good de velopment of inernet consenus, the authority needs to put more emohasis on the emotion lead and actuate positive energy of neitizens.