A Research On The Discourse Tendency And Psychology Of Netizen About Issues Propagation

In recent years, as the popularization and development of We Media, everyone has the chance to become an information receiver or sender because of the personal, common and banalisation of We Media.It improves the participation of netizen and accelerates the spread of information. This paper is based on research of Weibo, many Internet users discuss and report the topics that spread by Weibo and make these topics more popular. So more and more people take real interests in these topics and always have the influence on the development and final results of the events. Participating in the discussion of hot topics is an independent choice behavior, the main form of it is discussing and analyzing about the original Weibo. To some extent, the commentary discourse tendency of netizens reflects their psychology. In the last few years, it would cause heated debate on the media platform such as Weibo when some significant events happened. On the one hand, it is useful to solve the problems, but on the other hand, it can also cause some negative consequences such as the network violence and human flesh search because of the conformity and irrational behavior of Internet users. So it has theoretical and practical significance to make a research on the psychological of netizen so that we can help the netizens to participate on the internet orderly.For a detailed explanation and description, the research paper is divided into six parts. The first part is the introduction, mainly introduces the research background,research purpose, research objects, research methods and research theory, etc. The next part is showing the present situation of the research and the overview and the summary of the relevant research. And the third part mainly discusses the heat of netizens’ participation and their discourse features, all these results are based on the following examples, Tianjin Bombing, Qingdao prawns event and the drug cases of NingMao. On the other hand,(based on the third part), the fourth part will analyze the psychological characteristics ofnetizen. The fifth part analyzes the deep reasons why the netizens individuals and groups produce this kind of psychology and actively participate in the discussion of hot issues.And the last part discusses the influence on Internet users themselves and the development of the event itself when netizens actively participate in the discussion of the hot topics spread by We Media such as Weibo.This paper analyzes the discourse and psychological characteristics by making the Internet users who participating the hottest topic discussion actively as the research object.It also uses literature and case analysis as well as psychology, sociology and communication theory to make the research more professional and innovative.