Netizen Group Behavior And Psychological Research

In twenty-first Century the Internet communication, is subverting our traditional communication environment, affects our daily social life. In recent years, the rapid development of network, network dissemination main body--Internet as a new and special group is increasingly becoming an important driving force of social development.This article is to present the Chinese network communication environment in the main body -- netizen group as the main research object, from the behavior and psychological source two aspects research activities. First of all, in recent years, Internet users initiate or participate very distinctive epoch characteristics and social influence of hot events proceed with, analysis of several typical groups of users behavior, preliminary and Baconian a netizen group behavior, and through the college netizen group behaviour and psychology of empirical research to further verified; secondly, combining the communication psychology and community psychology basic principles (such as Neumann's" the spiral of silence " theory hypothesis, Jean-Marie Le Pen" a motley crew" group theory), the netizen group behavior psychological phenomenon behind in detail, which summed up a more scientific groups of users behavior management measures and Psychological Guidance Countermeasure; finally, the netizen group from" a motley crew." to the" rational group" the inevitable trend of development and the final conclusion.